Magna Steyr Model History

Austria · founded 2001

Austria's Graz-based automotive engineering and contract-manufacturing powerhouse — heir to 125 years of Steyr-Puch heritage and builder of iconic vehicles from the G-Class to the GR Supra.

Models

Puch 500

Austria's beloved micro-car — a Fiat 500 body fitted with a more powerful flat-twin engine made entirely in Graz, produced 1957–1975.

City car · 1957–1975
Haflinger

A tiny 4×4 mountain workhorse — Steyr-Puch's answer to the post-war Jeep, built for Austria's alpine terrain.

Light utility vehicle · 1959–1974
Pinzgauer

A highly capable 4×4 and 6×6 all-terrain vehicle, the Haflinger's successor — used by armed forces worldwide and built in Graz until 2000.

Military utility vehicle · 1971–2000
Mercedes-Benz G-Class

The iconic G-Wagen — co-developed and hand-assembled in Graz since 1979, sold as the 'Puch G' in Austria and neighbouring markets.

Off-road SUV · 1979–present
BMW X3 (E83)

BMW's first compact SUV — wholly designed and manufactured by Magna Steyr in Graz for its entire first-generation run.

Compact SUV · 2003–2010
Jaguar I-Pace

Jaguar's award-winning all-electric SUV — built at Magna Steyr's carbon-neutral Graz facility from 2018 to 2024.

Electric SUV · 2018–2024
Toyota GR Supra

The fifth-generation Supra — co-developed by Toyota and BMW on a shared platform and assembled exclusively at Magna Steyr's Graz plant from 2019 to 2026.

Sports car · 2019–2026
Fisker Ocean

Fisker's all-electric SUV, built at Magna Steyr's Graz plant from late 2022 until Fisker Inc.'s bankruptcy ended production in 2024.

Electric SUV · 2022–2024

Other makes