REO Model History

United States · founded 1905

Ransom E. Olds's second car company (1905–1975) — maker of the landmark Speed Wagon light truck and the streamlined Royale, builder of cars and trucks before becoming Diamond Reo.

Models

Model A

REO's first car (1905) — a twin-cylinder side-entrance tonneau that quickly outsold Oldsmobile and put the new marque among America's top makers.

Touring car · 1905–1906
Speed Wagon

REO's pioneering light delivery truck (1915–1953) — an ancestor of the modern pickup and the namesake of the rock band REO Speedwagon.

Light truck · 1915–1953
Flying Cloud

REO's mainstream passenger car (1927–1936) — the first car with Lockheed hydraulic internal-expanding brakes, and the last REO car ever built.

Sedan · 1927–1936
Royale

REO's streamlined straight-eight flagship (1931–1935) — Amos Northup's design helped establish true automotive streamlining in America.

Luxury car · 1931–1935
Diamond Reo

The final REO marque (1967–1975) — formed when White Motor Corporation merged REO with Diamond T; built heavy trucks until bankruptcy in 1975.

Heavy truck · 1967–1975

Other makes