Cupra Model History

Spain · founded 2018

Spain's performance-bred standalone marque — spun out of SEAT by Volkswagen Group in 2018, now blending hot-hatch DNA with electrified crossovers.

Models

Ateca

The model that launched the standalone Cupra brand in 2018 — a 300-hp all-wheel-drive hot SUV built on the VW Group MQB platform.

Compact SUV · 2018–2024
Formentor

Cupra's breakthrough model — the first car designed exclusively for the brand, named for a Mallorcan peninsula, and quickly becoming the brand's best-seller.

Compact SUV · 2020–present
León

Cupra's hot hatch — the fourth-generation León under Cupra's own badge, available as a five-door hatchback and a Sportstourer estate.

Compact car · 2020–present
Born

Cupra's first electric car — a VW Group MEB-platform hatchback named after the El Born neighbourhood of Barcelona.

Compact car · 2021–present
Tavascan

Cupra's performance electric SUV-coupe — the brand's second EV and first model built outside Europe, produced in China on the MEB platform.

Electric SUV · 2024–present
Terramar

The Ateca's successor — a compact SUV built alongside the new Audi Q3, offered with mild-hybrid and plug-in-hybrid powertrains as Cupra's last combustion-engined launch.

Compact SUV · 2024–present

Other makes