Moon Model History

United States · founded 1905

Defunct St. Louis 'assembled-car' maker (1905–1930) founded by carriage builder Joseph W. Moon — well-finished mid-priced cars built from bought-in parts, peaking near 10,000 cars in 1925 before the Windsor rename and the front-drive Ruxton venture sank it.

Models

Model A

Moon's first car (1906) — a five-passenger Rutenber-engined touring shown at the New York Automobile Show, launching the marque at $3,000.

Touring car · 1906–1906
Six

Moon's six-cylinder line — the heart of the marque from the mid-1910s, sold by horsepower designations (6-40, 6-58, 6-66) and famed for its 1919 'Parthenon' radiator.

Touring car · 1913–1929
Eight

Moon's late straight-eight 'Aerotype' cars (from 1928) — the marque's first eight-cylinder models, styled by Howard 'Dutch' Darrin, just before the Windsor rename.

Sedan · 1928–1929
Diana

Moon's upmarket companion marque (1925–1928) — a Continental straight-eight luxury car marketed as 'the easiest steering car in America' and aimed pointedly at women drivers.

Sedan · 1925–1928
Windsor

The badge Moon's cars wore in their final years (1929–1930) — launched as the 'White Prince of Windsor' until Buckingham Palace objected, with straight-eight or six power.

Sedan · 1929–1930
Ruxton

The radical front-wheel-drive luxury car Moon built for New Era Motors (1929–1930) — strikingly low, with vivid Joseph Urban color schemes — whose collapse helped kill the company.

Sedan · 1929–1930

Other makes