Moon Model A History
Moon's first car (1906) — a five-passenger Rutenber-engined touring shown at the New York Automobile Show, launching the marque at $3,000.
Photo: “File:Moon Model A.jpg” by Unknown author Unknown author / Wikimedia Commons — Public domain
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Carriage maker Joseph W. Moon founded the Moon Motor Car Company in St. Louis in 1905, and the company's first car — the Model A — was shown at the New York Automobile Show in January 1906. A five-passenger touring car powered by a bought-in Rutenber four-cylinder engine, it was offered at $3,000, positioning Moon at the upper-middle of the market from the outset.
Soon after launch, former Peerless engineer Louis P. Mooers joined Moon and designed more advanced cars with overhead-camshaft engines, four-speed transmissions, and aluminum bodywork. From these beginnings Moon settled into its lasting formula: the 'assembled car,' built from high-quality proprietary components rather than parts made in-house — an approach that let the small firm offer well-finished cars at competitive prices.
Generations
Only generation · Model A
Photo: “File:Moon Model A.jpg” by Unknown author Unknown author / Wikimedia Commons — Public domain
Moon's first car — a five-passenger, Rutenber four-cylinder touring shown at the 1906 New York Automobile Show at $3,000.
Body styles
- Touring
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