Light blue 1959 Rambler American two-door sedan, front three-quarter view

Rambler American History

Compact car · 1958–1969

AMC's entry-level compact (1958–1969) — revived 1950s Nash Rambler tooling that helped Rambler ride the compact-car boom.

Photo: “File:1959 Rambler American (27784528945).jpg” by Greg Gjerdingen from Willmar, USA / Wikimedia Commons, licensed under CC BY 2.0

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History

Launched in January 1958, the Rambler American resurrected the body tooling of the 1955-era Nash Rambler because cash-strapped AMC could not afford an all-new small car. Marketed as the lowest-priced car built in America, it helped Rambler become the only domestic make to grow sales that recession year, finding 30,640 buyers in its abbreviated first season.

Three generations followed: the rounded first generation (1958–1960), a crisply restyled second generation (1961–1963), and an all-new boxier third generation (1964–1969) offered as sedans, wagons, convertibles, and hardtops. The American was the backbone of George Romney's compact-car strategy that briefly pushed Rambler into the top tier of U.S. sales.

Production ended on 30 June 1969 — the last U.S.-built car to wear the Rambler name — after which the AMC Hornet replaced it. The American's final, fastest send-off was the limited Hurst-built SC/Rambler.

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