Lloyd Lloyd 600 / Alexander History

Launched in 1955 alongside the continuing LP 400, the Lloyd 600 marked the brand's graduation from microcar to proper small car. Its 596 cc four-stroke twin-cylinder engine produced 19 hp at introduction and was eventually tuned to 25 hp, pushing the top speed to around 100–107 km/h — fast enough to join motorway traffic. Front-wheel drive was retained from earlier Lloyds, and the body was available in saloon, estate (Kombi), convertible, and van forms.

In 1957 the 600 received a mild facelift and was rebranded the Lloyd Alexander, with a revised dashboard and minor trim upgrades. The Alexander TS (Touring Sport) variant added twin carburettors and 25 hp. The model line ran through 1961 and accounted for a combined 176,524 units — Lloyd's most successful single vehicle family — cementing the brand's position as an affordable alternative to the Volkswagen Beetle for buyers who wanted something smaller and cheaper.

Production of the 600 / Alexander overlapped with the troubled Arabella launch from 1959, and as Borgward's financial crisis deepened the Alexander was phased out by end of 1961 when the parent group entered insolvency.