Cream 1953 Allard Palm Beach Mk I roadster, front three-quarter view

Allard Palm Beach History

Sports car · 1952–1958

Allard's attempt at a more refined, lighter sports car — only around 80 built across two marks as the company's finances declined.

Photo: “Allard Palm Beach Mk. I Roadster 1953 schräg 1” by Buch-t / Wikimedia Commons, licensed under CC BY-SA 3.0 de. Cropped to 16:9.

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History

The Palm Beach was introduced in 1952 as a departure from the brutish V8 formula — a smaller, lighter sports car on a 96-inch wheelbase using four- or six-cylinder Ford Consul and Zephyr engines. It was styled for the growing sports-car market that the Triumph TR2 and MG TF were serving, but proved difficult to position and sold poorly.

A revised Mark II arrived in 1956 with six-cylinder-only power and detail chassis changes in an attempt to modernise the model. Only around 80 Palm Beaches were built in total across both marks — including just six Mk II cars — making it one of the rarest Allards. A handful of Mk II GT (fastback-bodied) variants exist.

The Palm Beach's commercial failure was symptomatic of the wider difficulties that would close Allard in 1958. The company lacked the capital to develop a truly competitive new model as the British sports-car market consolidated around better-funded rivals.

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