Morris Ital History

Saloon · 1980–1984

Catalog record

This is a brief catalog introduction with limited source documentation. A licensed, identity-checked lead photograph has not yet been added for this page. Detailed year, configuration and ownership coverage must be identified separately; this page is not a complete vehicle catalog.

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History

Launched in July 1980, the Morris Ital was a major facelift of the Morris Marina under the skin. It took its name from Giorgetto Giugiaro's Italdesign studio, but the restyle was actually drawn in-house by Harris Mann; Italdesign's role was the production-engineering consultancy of integrating the revised panels into the existing Marina assembly line.

Offered as a saloon, estate, pick-up and van, the Ital sold around 175,000 units. It holds a distinct place in British motoring history as the last production car to carry the Morris name: Ital saloon production ended in early 1984, with estates and vans finishing that summer, retiring a marque that dated back to 1913.

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