DS Automobiles DS 7 History
Catalog record
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History
Revealed to the press on 28 February 2017 and shown publicly at the Geneva Motor Show that year, the DS 7 Crossback went on sale in January 2018 as DS Automobiles' first purpose-designed SUV — the brand's most important single model and commercial turning point. Built on PSA's EMP2 platform shared with the Peugeot 3008 and Citroën C5 Aircross, it was positioned as a premium alternative to the BMW X1/X3 and Audi Q3/Q5 classes, bringing a more elaborate interior than its platform siblings.
President Emmanuel Macron selected the DS 7 Crossback as his official presidential car for his inauguration on 14 May 2017, providing the new model with extraordinary visibility. The DS 7 Crossback was offered with petrol, diesel, and plug-in hybrid E-Tense powertrains including a 360-hp dual-motor 4×4 E-Tense variant.
A significant facelift arrived in 2022, at which point the Crossback suffix was dropped and the car was renamed simply DS 7. The updated model adopted the same diamond-motif front-end design introduced by the DS 9, and continued to focus on electrified E-Tense plug-in hybrid variants.
Generations
First generation (DS 7 Crossback) · DS 7 Crossback
Debut SUV on EMP2 platform; went on sale January 2018; chosen as President Macron's inauguration car; offered with diesel, petrol, and E-Tense plug-in hybrid.
2018 Photo: “File:Festival automobile international 2018 - DS7 Crossback Présidentielle - 002.jpg” by Thesupermat / Wikimedia Commons, licensed under CC BY-SA 4.0. Cropped to 16:9.
Second generation (DS 7) · DS 7
Facelifted and renamed DS 7 in 2022; diamond-motif grille; E-Tense hybrid focus; drops the Crossback suffix.
2022 Photo: “File:DS 7 (2022) IMG 9962.jpg” by Alexander-93 / Wikimedia Commons, licensed under CC BY-SA 4.0. Cropped to 16:9.
Body styles
- 4-door SUV
Notable special editions & performance variants
DS 7 E-Tense 4×4 360
Dual-motor plug-in hybrid flagship variant with 360 hp and all-wheel drive — the performance and prestige top of the DS 7 range.
Related models
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