SsangYong Chairman History

Full-size luxury car · 1997–2017

SsangYong Chairman
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History

Unveiled in 1997 as SsangYong's first and only sedan, the Chairman was a full-size executive car for the South Korean domestic market, built on the Mercedes-Benz W124 E-Class platform but styled closer to the larger W140 S-Class — styling so Mercedes-like that Daimler reportedly requested changes before export approval.

A second model, the Chairman W, was introduced in 2008 alongside the facelifted Chairman H, offering a more modern body and updated powertrains. Production of all Chairman variants ended on 23 November 2017, when SsangYong announced discontinuation to shift focus entirely to SUVs and crossovers.

Generations

Body styles

Related models