Maize yellow 1974 Lincoln Continental Mark IV coupe, front three-quarter view

Lincoln Mark Series History

Personal luxury car · 1969–1998

Lincoln's personal-luxury Continental Mark line (Mark III–VIII, 1969–1998) — long-hood two-doors with the trademark fake-spare trunk hump.

Photo: “1974 Lincoln Continental Mark IV in Maize Yellow, front right.jpg” by Mr.choppers / Wikimedia Commons, licensed under CC BY-SA 3.0. Cropped to 16:9.

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History

The modern Mark line launched for 1969 with the Continental Mark III, a Lee Iacocca-championed personal-luxury coupe sharing its platform with the Ford Thunderbird and reviving the long-hood/short-deck look and a faux Continental-spare hump on the trunk lid. It targeted the Cadillac Eldorado and was highly profitable.

The Mark IV (1972–1976) and Mark V (1977–1979) grew into some of the largest two-door coupes ever built — the Mark V's 230-inch length made it the longest two-door Ford ever marketed. The downsized Mark VI (1980–1983) briefly added a four-door sedan body, the first in the line since the 1950s.

The Mark VII (1984–1992) shrank to a mid-size, aerodynamic coupe and offered the sporty LSC trim with a Mustang-sourced 5.0L V8; the sleek Mark VIII (1993–1998) brought the DOHC 'InTech' 4.6L V8 and air suspension before the personal-luxury coupe market collapsed and Lincoln retired the Mark line after 1998.

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