Velie Four History
Catalog record
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History
The first Velie appeared late in 1908 as a 1909 model — the 'Velie 30,' a four-cylinder car rated at 30–35 hp and offered in touring (five-passenger) or roadster (two/three-passenger) body styles at $1,750. More than 500 were sold in the debut year, a strong start for a new marque. By 1910 output had exceeded 1,000 cars, and by 1912 Velie was building 3,628 per year.
Velie initially sourced Lycoming four-cylinder engines, then began manufacturing its own proprietary powerplants in 1911 — a point of pride that the company used to differentiate itself from 'assembled car' rivals. The engines were painted John Deere green, a quiet nod to founder Willard Velie's family roots in the agricultural equipment dynasty.
By 1911 the flagship four had grown to 40 hp in a 334-cubic-inch (5.47 L) L-head unit (the 'Velie 40'), fired by Splitdorf magneto on a 115-inch wheelbase. A truck line launched in 1911 as well. The four-cylinder cars continued through approximately 1915; beginning with the 1916 model year every Velie left the factory with a six-cylinder engine.
Generations
First generation · Velie 30 (letter-series A/B)
The inaugural model — 30–35 hp four-cylinder, touring or roadster body, $1,750; over 500 sold in the debut year.
Second generation · Velie 40 (letter-series D through O+)
Uprated to 40 hp with a proprietary in-house 334 cu in L-head engine from 1911; production reached 3,628 units in 1912.

1910 Photo: “File:Velie Model 40 (1910-1913).jpg” by Cyclopedia of automobile engineering; a general reference work ... v.1 / Wikimedia Commons — Public domain
Body styles
- Touring
- Roadster
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