Toyota Prius History

Hybrid hatchback · 2000–present

Toyota Prius
Sample hero image — replace with real model photography.

History

Launched in Japan in 1997 and in the US for 2000, the Prius was the world's first mass-produced hybrid and became synonymous with hybrid motoring.

The aerodynamic 2004 second generation defined the Prius silhouette and made it a cultural icon; the plug-in Prius Prime followed, and the line continues across multiple generations.

Generations

Body styles

Notable special editions & performance variants

Related models