Sbarro BMW 328 Replica History

Introduced at the 1974 Geneva Motor Show, the Sbarro BMW 328 Replica became the most commercially successful model the atelier ever made. Around 135 examples were completed — a remarkable number for a Swiss low-volume specialist — making it the only Sbarro model to approach anything resembling series production.

The body faithfully reproduced the pre-war BMW 328's curvaceous aluminum lines, but Sbarro used modern mechanical underpinnings to give owners a usable road car rather than a fragile museum piece. Clients could specify various period-appropriate or contemporary engines depending on their preference.

The 328 Replica's longevity — spanning roughly a decade of production — gave Sbarro the financial stability to pursue ever more experimental one-off projects in parallel, including the Tiger, Stash, and later the Challenge series.