1929 Rolls-Royce Phantom I, front three-quarter view

Rolls-Royce Phantom (I–VI) History

Luxury car · 1925–1990

The classic, coachbuilt Phantom limousines (I–VI, 1925–1990) — Rolls-Royce's hand-built flagship through the heart of the 20th century.

Photo: “Rolls-Royce New Phantom, 1929, view 1 - Museum of Science and Industry (Chicago) - DSC06870.JPG” by Daderot / Wikimedia Commons — CC0 1.0

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History

The Phantom succeeded the Silver Ghost in 1925 and became the longest-used model nameplate in automotive history. Across the classic series the car remained Rolls-Royce's coachbuilt flagship — chassis supplied to independent coachbuilders, with bodies tailored to each owner — and the choice of royalty, heads of state, and the very wealthy.

The Phantom III (1936–1939) introduced a V12, a high-water mark of pre-war engineering; the Phantom IV (1950–1956) was built in tiny numbers exclusively for royalty and heads of state; and the Phantom V (1959–1968) and VI (1968–1990) carried the limousine tradition to the end, the Phantom VI lasting more than two decades as a hand-built ceremonial car.

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