Jordan Little Custom History

Compact car · 1927–1927

Catalog record

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History

The Little Custom of 1927 was an attempt at a small luxury car — sometimes cited as one of America's first compact cars — priced at about $1,595. It reflected Jordan's late-1920s ambitions to widen the range, but the venture is generally remembered as a financial strain on a company already squeezed by fierce competition among the era's many independent automakers.

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