Jordan Friendly Three History

Coupe · 1920–1920

Catalog record

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History

The Friendly Three was a small coupe Jordan issued in 1920, typical of Ned Jordan's habit of naming models with evocative phrases rather than dry series numbers. It is remembered chiefly for its advertising slogan — 'Seats two, three if they're friendly' — which leaned, as Jordan's marketing always did, on personality and suggestion over engineering claims.

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