Imperial Imperial History

Full-size luxury car · 1955–1983

Imperial Imperial
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History

For 1955 Chrysler Corporation split Imperial off from the Chrysler Division and registered it as a separate make, aiming it squarely at Cadillac and Lincoln. The first cars carried Virgil Exner's styling and Chrysler's first-generation Hemi V8 (331 cu in for 1955, 354 cu in for 1956), establishing Imperial as the corporation's prestige flagship.

Exner's bold 'Forward Look' shaped the long-running second generation (1957–1966), with soaring tailfins, big Wedge V8s (413 and 440 cu in) and the Custom / Crown / LeBaron trim ladder; Elwood Engel took over the design for 1964 and squared the styling off. Engel's unibody third generation (1967–1968) ended the convertible after 1968, and his 'fuselage'-styled fourth generation (1969–1973) grew to enormous size — the 1973 car stretched to roughly 235 inches long.

The fifth-generation Imperial (1974–1975) shared its body with the Chrysler New Yorker, and the marque was retired after 1975 as the luxury market reeled from the first oil crisis. Chrysler revived the Imperial name for 1981–1983 as a bustle-backed personal-luxury coupe on the J-body (shared with the Cordoba/Mirada), fitted with a fuel-injected 318 V8 and Mark Cross leather; troublesome EFI and a steep price held sales back, and the name was dropped again after 1983.

Generations

Body styles

Notable special editions & performance variants

Related models