Third generation · 'Bullet Bird' · 1961–1963

1963Ford Thunderbird


Sleek, projectile-like styling with a pointed nose and round taillights.

Third generation · 'Bullet Bird'

1963 Ford Thunderbird, third-generation 'Bullet Bird' — hardtop coupe, front three-quarter view

Photo: “1963 Ford Thunderbird (27710255291)” by Greg Gjerdingen from Willmar, USA / Wikimedia Commons, licensed under CC BY 2.0. Cropped to 16:9.

Quick facts

Engines
2offered390 cu in (6.4-liter) four-barrel V8 (gross) → 390 cu in (6.4-liter) three-two-barrel High-Performance V8 (gross)
Top output
340hp390 cu in (6.4-liter) three-two-barrel High-Performance V8 (gross)

Body stylesHardtop (Model 63A) · Convertible (Model 76A) · Landau Hardtop (Model 63B) · Sports Roadster (Model 76B) · Limited Edition Landau (Model 63B)

Start here

What do you need to know?

This page covers the whole 1963 Ford Thunderbird model year. Choose your task first; exact trims and engines are separated where the factory offered different versions.

Complete, source-verified lineup

Find your exact 1963 Thunderbird

Start with a family, body style, or engine. Every card opens the facts and maintenance information for that factory version.

10factory configurations
Verified complete for the U.S.-marketHow this lineup was verified

We checked this U.S.-market lineup against period sources for factory body and named-series roster with source-supported engine and transmission combinations; option packages are excluded unless Ford marketed them as distinct models. Every version shown below has its own detail page.

Verified 2026-09-01 from Ford — 1963 Thunderbird AMA passenger-car specification (issued October 22, 1962), Ford — 1963 Thunderbird brochure, Ford — 1963 full-line brochure, revision 63-1 (Limited Edition Landau).

10versions shown
1963 Ford Thunderbird hardtop, front three-quarter view

Hardtop (Model 63A), 390 cu in (6.4-liter) four-barrel V8, 300 hp, Cruise-O-Matic

Body
Hardtop (Model 63A)
Engine
390 cu in (6.4-liter) four-barrel V8, 300 hp
Gearbox
Cruise-O-Matic automatic
Built
Regular production
Open exact version
1963 Ford Thunderbird hardtop, front three-quarter view

Hardtop (Model 63A), 390 cu in (6.4-liter) three-two-barrel High-Performance V8, 340 hp, Cruise-O-Matic

Body
Hardtop (Model 63A)
Engine
390 cu in (6.4-liter) three-two-barrel High-Performance V8, 340 hp
Gearbox
Cruise-O-Matic automatic
Built
Regular production
Open exact version
1963 Ford Thunderbird hardtop, front three-quarter view

Convertible (Model 76A), 390 cu in (6.4-liter) four-barrel V8, 300 hp, Cruise-O-Matic

Body
Convertible (Model 76A)
Engine
390 cu in (6.4-liter) four-barrel V8, 300 hp
Gearbox
Cruise-O-Matic automatic
Built
Regular production
Open exact version
1963 Ford Thunderbird hardtop, front three-quarter view

Convertible (Model 76A), 390 cu in (6.4-liter) three-two-barrel High-Performance V8, 340 hp, Cruise-O-Matic

Body
Convertible (Model 76A)
Engine
390 cu in (6.4-liter) three-two-barrel High-Performance V8, 340 hp
Gearbox
Cruise-O-Matic automatic
Built
Regular production
Open exact version
1963 Ford Thunderbird hardtop, front three-quarter view

Landau Hardtop (Model 63B), 390 cu in (6.4-liter) four-barrel V8, 300 hp, Cruise-O-Matic

Body
Landau Hardtop (Model 63B)
Engine
390 cu in (6.4-liter) four-barrel V8, 300 hp
Gearbox
Cruise-O-Matic automatic
Built
Regular production
Open exact version
1963 Ford Thunderbird hardtop, front three-quarter view

Landau Hardtop (Model 63B), 390 cu in (6.4-liter) three-two-barrel High-Performance V8, 340 hp, Cruise-O-Matic

Body
Landau Hardtop (Model 63B)
Engine
390 cu in (6.4-liter) three-two-barrel High-Performance V8, 340 hp
Gearbox
Cruise-O-Matic automatic
Built
Regular production
Open exact version
1963 Ford Thunderbird hardtop, front three-quarter view

Sports Roadster (Model 76B), 390 cu in (6.4-liter) four-barrel V8, 300 hp, Cruise-O-Matic

Body
Sports Roadster (Model 76B)
Engine
390 cu in (6.4-liter) four-barrel V8, 300 hp
Gearbox
Cruise-O-Matic automatic
Built
Regular production
Open exact version
1963 Ford Thunderbird hardtop, front three-quarter view

Sports Roadster (Model 76B), 390 cu in (6.4-liter) three-two-barrel High-Performance V8, 340 hp, Cruise-O-Matic

Body
Sports Roadster (Model 76B)
Engine
390 cu in (6.4-liter) three-two-barrel High-Performance V8, 340 hp
Gearbox
Cruise-O-Matic automatic
Built
Regular production
Open exact version
1963 Ford Thunderbird hardtop, front three-quarter view

Limited Edition Landau (Model 63B), 390 cu in (6.4-liter) four-barrel V8, 300 hp, Cruise-O-Matic

Body
Limited Edition Landau Hardtop (Model 63B)
Engine
390 cu in (6.4-liter) four-barrel V8, 300 hp
Gearbox
Cruise-O-Matic automatic
Built
Regular production
Open exact version
1963 Ford Thunderbird hardtop, front three-quarter view

Limited Edition Landau (Model 63B), 390 cu in (6.4-liter) three-two-barrel High-Performance V8, 340 hp, Cruise-O-Matic

Body
Limited Edition Landau Hardtop (Model 63B)
Engine
390 cu in (6.4-liter) three-two-barrel High-Performance V8, 340 hp
Gearbox
Cruise-O-Matic automatic
Built
Regular production
Open exact version

The 1963 model year

Overview

The 1963 Thunderbird continued as Hardtop, Convertible, Landau Hardtop, and Sports Roadster, with the 300-hp four-barrel 390 standard and the 340-hp three-two-barrel 390 optional across the factory matrix. A midyear Limited Edition Landau added a separately marketed edition while retaining Landau body code 63B.

Specifications

Engines
  • 390 cu in (6.4-liter) four-barrel V8 (gross)300 hp
  • 390 cu in (6.4-liter) three-two-barrel High-Performance V8 (gross)340 hp
Transmissions
Cruise-O-Matic automatic
Body styles
Hardtop (Model 63A), Convertible (Model 76A), Landau Hardtop (Model 63B), Sports Roadster (Model 76B), Limited Edition Landau (Model 63B)

Year over year

What changed

  • A separately marketed Limited Edition Landau was introduced during the model year.
  • The regular four-body range and its standard 300-hp/optional 340-hp 390 V8 matrix continued with automatic transmission only.

Worth knowing

Notable

  • Ford's revised full-line brochure identifies the Limited Edition Landau separately, supporting a dedicated configuration page despite its shared 63B body code.

Living with it

Reliability & ownership notes

  • Confirm body code, trim, carburetion, and Limited Edition documentation separately; the Limited Edition retained the ordinary Landau 63B body code.
  • Do not assume the 340-hp V8 was mandatory Limited Edition equipment: Ford's AMA matrix makes it an all-model option.

Maintenance & service parts

Keep your 1963 Thunderbird on the road

Start with the service interval, then match the engine or exact version you own. Order links appear only when a catalog-backed part number is available, and every listing still needs a fitment check.

Service desk

What this car needs & when

Use this as a service-planning checklist for 1963 Ford Thunderbird. Start with the interval, confirm which engine or configuration you have, then use an exact ordering reference when one is verified.

Service topics
3
Factory intervals
2
Fitment-scoped
3
Exact references
1

Before orderingIdentify your engine, options and build date.Part numbers and sizes can change within one model year. Shopping links appear only for catalog-backed references; still verify the listing against your vehicle before ordering.

  • Engine oil change and minor lubrication

    Sourced interval available

    Applies to: 1963 · 390 cu in four-barrel V8 · United States · Ford's exact-year Thunderbird brochure publishes these two maintenance boundaries for the advertised 390-powered range.

    Published interval: 6,000 mi / 9,600 km / 6 months · Ford states twice-a-year or 6,000-mile oil changes and minor lubrication.

    Source: Ford — 1963 Thunderbird brochure · Practical dividends page, maintenance paragraph · checked

  • Major chassis lubrication

    Sourced interval available

    Applies to: 1963 · 390 cu in four-barrel V8 · United States · Ford's exact-year Thunderbird brochure publishes these two maintenance boundaries for the advertised 390-powered range.

    Published interval: 100,000 mi / 160,000 km / 36 months · Ford states 100,000 miles or 3 years for major chassis lubrication.

    Source: Ford — 1963 Thunderbird brochure · Practical dividends page, maintenance paragraph · checked

  • Engine oil filter — catalog fitment

    Exact reference available

    This manufacturer application record establishes replacement-filter fitment only; it does not establish a service interval.

    Baldwin B2

    Baldwin B2

    Applies to: 1963 · United States · Confirm the installed engine and filter housing before ordering.

    Source: Baldwin Filters — Automotive Applications catalog (2017) · Ford 1963 — Thunderbird application, printed catalog page 672, Lube column · checked

    Verified ordering references

Collect

Bring this model year home

Find a scale model using the exact year, make, and model—not a generic generation search.

Sources

  1. Ford — 1963 Thunderbird AMA passenger-car specification (issued October 22, 1962)
  2. Ford — 1963 Thunderbird brochure
  3. Ford — 1963 full-line brochure, revision 63-1 (Limited Edition Landau)

Other Third generation years

All Third generation · 'Bullet Bird' years →

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